Stacey Pigg
Stacey Pigg's article, "Coordinating Constant Invention", is an interesting read about the rise of social media in the rhetoric of work and daily life, and how they intermingle. This is something I have thought a lot about as a marketer. SEO specialists advice adding blogging to a company's repertoire as a means of being continually engaged with their audience. These blogs, whether longer in nature, or microblogging through sites like Twitter, will have a great impact on the visibility.
These companies, however, must carefully craft these content pieces by using common language, emulating others who have had success, and talk about what everyone else in their industry is talking about. Pigg calls this act of content creation, "building." In her article, Pigg says, “The work of 'building' also involves learning social and epistemic norms such that one can effectively participate in groups and communities that knowledge together. That is, when knowledge is understood as 'deeply rhetorical, coordinated in its products and communal in its meaning and value." So content creators not only need to know what to write, but learn how to properly format these writings in a way that is easily recognized and understood for what it is.
This comes into play for SEO (Search Engine Optimization) because by using keywords in these pieces of writing, and indexing them on search engines, people within the community, prospective clients or customers, and anyone wanting to learn more will find these when searching the terms that are common in the industry.
Pigg also says, "When faced with activities that require communal knowledge building, workers outside traditional organizational structures often cannot assume the presence of established information communication technologies to facilitate exchange. In this case, individual professional communicators bear the burden of constructing a means of bringing together texts, technologies, and people to produce texts in the short term and sustain work practice in the long term." Communicators who work on a freelance basis must be able to bring together everything they from scratch to produce content for an existing industry.
Pigg's main research subject, Dave, uses social media to help his SEO in terms of his personal fatherhood blog. He has also placed himself within a specific community, and has become active in that community, to build credibility to his voice, driving views to his own personal blog.
This is a very interesting article and I think has really helped me understand the importance of social media for my future career.
These companies, however, must carefully craft these content pieces by using common language, emulating others who have had success, and talk about what everyone else in their industry is talking about. Pigg calls this act of content creation, "building." In her article, Pigg says, “The work of 'building' also involves learning social and epistemic norms such that one can effectively participate in groups and communities that knowledge together. That is, when knowledge is understood as 'deeply rhetorical, coordinated in its products and communal in its meaning and value." So content creators not only need to know what to write, but learn how to properly format these writings in a way that is easily recognized and understood for what it is.
This comes into play for SEO (Search Engine Optimization) because by using keywords in these pieces of writing, and indexing them on search engines, people within the community, prospective clients or customers, and anyone wanting to learn more will find these when searching the terms that are common in the industry.
Pigg also says, "When faced with activities that require communal knowledge building, workers outside traditional organizational structures often cannot assume the presence of established information communication technologies to facilitate exchange. In this case, individual professional communicators bear the burden of constructing a means of bringing together texts, technologies, and people to produce texts in the short term and sustain work practice in the long term." Communicators who work on a freelance basis must be able to bring together everything they from scratch to produce content for an existing industry.
Pigg's main research subject, Dave, uses social media to help his SEO in terms of his personal fatherhood blog. He has also placed himself within a specific community, and has become active in that community, to build credibility to his voice, driving views to his own personal blog.
This is a very interesting article and I think has really helped me understand the importance of social media for my future career.
Fascinating! In many ways, I've often thought of SEO work as sort of "rhetorical common sense." Does that make sense? I think of SEO as visibility, brand radiation. Right?
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